Loyalty, ethics and respect for the effort of others, and each individual, in function of their capacities, skills and responsibilities to APL;

The transparency of actions, performances and decisions;  

The respect for the efforts made by each collaborator, their expectations and their commitment and dedication;  

The global vision of shared objectives in accordance with Company guidelines and policies;

The critical capacity, creativity and capacity to innovate as structured forms for the development and survival of the Company;  

The respect and concern of active cooperation with out clients within the principles of rationality and impartiality.