To communicate etymologically means to “put in common”.
We live in the era of communication. Only what is communicated is real.
Because communication is ever more a survival condition for companies, it is a constant challenge which should be understood, not as an end but as a means to reach an objective.
From a sociological point of view, communication makes social relationships possible as it loosens interactivity between individuals. It is fundamental that communication is based on a system of values and a shared company project, and that the entire organisational structure communicates at the various levels – of the groups of relations and of organisations.
Communication is inevitable in organisations, a strategic management instrument, both in the corporate and institutional area.
We believe that the new brand of the Port of Lisbon has all the potential to accomplish a new positioning for the company, more relational and global, understood in its entire spectre of activity and influence. We aspire to inform of the importance of port activities for the development of the country, within the scope in which its growth assumes a beneficial and catalystic role.